• 
• Introduction
• Basic Modules
• Special Modules
• Trainer Information
• Project
• Contact
•  

• S 1
• S 2
• S 3
• S 4
• S 5
• S 6
• S 7
• S 8
• S 9
• S 10
• S 11
• S 12
• S 13
• S 14

• Summary
• Component A
• Component B
• Component C
• Component D

Component S4-A: From current status to target state - determining marketing goals

Relevant key words: short-, medium and long-term goals, marketing goals

In this component you will learn about:

• Why you formulate marketing goals
• What kind of possibilities of formulation exist

→ S4-A1: Marketing goals
→ S4-A2: Marketing goals accumulator
→ S4-A3: Marketing goals - determination
→ S4-A4: Analysis of the clientele