• 
• Introduction
• Basic Modules
• Special Modules
• Trainer Information
• Project
• Contact
•  

• S 1
• S 2
• S 3
• S 4
• S 5
• S 6
• S 7
• S 8
• S 9
• S 10
• S 11
• S 12
• S 13
• S 14

• Summary
• Component A
• Component B
• Component C
• Component D

Component S4-B: Marketing Mix Tools

Relevant key words: communication and merchandising, advertising, public relations, sales promotion, personal selling

In this component you will learn about:

• what kind of possibilities of marketing mixes - especially communication policy - are available
• how is this practice applicable for small and medium sized enterprises

→ S4-B1: Marketing mix tools
→ S4-B2: Planning advertising activities
→ S4 B3: Planning an image campaign
→ S4-B4: Role play "sales talk"