• 
• Introduction
• Basic Modules
• Special Modules
• Trainer Information
• Project
• Contact
•  

• S 1
• S 2
• S 3
• S 4
• S 5
• S 6
• S 7
• S 8
• S 9
• S 10
• S 11
• S 12
• S 13
• S 14

• Summary
• Component A
• Component B
• Component C
• Component D

Component S4-C: Options for monitoring marketing efficiency

Relevant key words: sales controlling, market share controlling, time- and industries comparisons

In this component you will learn about:

• what possibilities of marketing performance review exist
• how the results of a marketing performance review are evaluated

→ S4-C1: Marketing Efficiency Check
→ S4-C2 A-B: Help on marketing efficiency checks A,  → B