• 
• Introduction
• Basic Modules
• Special Modules
• Trainer Information
• Project
• Contact
•  

• S 1
• S 2
• S 3
• S 4
• S 5
• S 6
• S 7
• S 8
• S 9
• S 10
• S 11
• S 12
• S 13
• S 14

• Summary
• Component A
• Component B
• Component C
• Component D

Component S4-D: Marketing and Sustainability

Relevant key words: sustainability, sustainability marketing, holistic management, corporate social responsibility (CSR), communication strategies, value-added

In this component you will learn about:

• How the internal values of a company are communicated
• How a holistic marketing- and communication strategy can be established
• What aspects must be taken into account in a sustainability marketing

→ S4-D1: Problems from a not sustainable marketing
→ S4-D2: Measures for sustainable marketing - triangle of sustainability
→ S4-D3: 4x3 P's: Sustainable Marketing check
→ S4-D4: 6 Level-Marketing for a sustainable development of a company
→ S4-D5 A: Green Marketing
→ S4-D5 B: Working sheets