Component S6-B: Target groups for communication
Relevant keywords: target group, stakeholders, analysis of the stakeholders
In this component you learn about:
- how business-related target groups (stakeholders) are determined
- why it is necessary to know the target groups of communication
S6-B1: Stakeholder analysis
S6-B2: Audiences for corporate communications
S6-B3: Classification of target groups according to their importance
Materials of S6-B available in the following languages:
→ German